BUDGETING FOR NEXT YEAR’S MARKETING
It’s everyone’s favorite time of year: Q4. The leaves are changing, the holidays are approaching, and we start drawing up our budgets. As you and your team reflect
How much did you spend on marketing in the past year? What went right and what needs tweaking? Did you spend too much or not enough? These are all solid questions
What new products or services do you want to launch? What events or trade shows do you want to attend? Knowing these upcoming milestones ahead of time gives your marketing team plenty of time to plan how to roll out information about them. Getting your marketing team in lockstep with the rest of your company will make marketing much more effective. You’ll also have a better idea about how your spending will look over the course of the year.
Budgeting isn’t just about money — how your team spends their time is just as important. Look over your marketing process: Which parts could be automated? Where are the roadblocks or frequent slowdowns? If you use